Websites have never been so important for a brand in the past. And we aren’t just talking about e-commerce websites, but all kinds of them. Today, a website helps to establish a brand in the minds of its target audiences, creates a positive impression along with goodwill in the marketplace. It works as a representative and takes the visitor through its journey, brand promise, mission, vision, values, objective and products or services. Today, more than 80% of
customers search for a product online before making a purchase. Which is why having an impressive, well-designed and convincing website is a must for brands.
So, what’s the best way to drive traffic to your website? From social media! According to a research, 3.96 billion people are present on social media, logging in and out of 7 social media platforms on average. Not just that, social media users, on average, also spend almost 95 minutes browsing through Facebook, Instagram, Twitter
and YouTube every day. That’s the reason why more brands are getting super active on social media and running brand promotion campaigns and product and service posts. Have you joined their league yet? If you are looking for exceptional social media campaigns to increase website traffic, Brand Bazooka, an integrated communication and marketing agency in Gurgaon, can help you with it.
Let’s get you started!
Let’s get you started!
Here are the top 6, result-oriented ways through which you can increase website traffic for sure and get more returns on your investment.
What are the goals of advertising?
1. Increase reach and engagement
Your social media page connects your brand with its audience directly. It works like a bridge between you and your audience. The more you reach out to your audience and engage with them, the higher website traffic you can generate. Create good quality content with eye-catching visuals and interesting communication. Post regularly and on time. The more you put yourself out there, the more people will get interested in you. Connect your social media posts with your website, maybe add a CTA, and things will definitely fall in place.
2. Focus on platforms that drive the most traffic
You must have many social media profiles across various platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc. out of these, you can choose one or maybe two platforms that suit you the best. Just to help your case, we would like to tell you that Facebook is the best platform for social media referrals. However, Twitter just comes behind it to take the second spot. Used properly, both of them can lead to high volumes of website traffic. If you are into fashion, food, health, etc., you can also try Instagram.
3. Add website referral links to posts
When you post on any social media, you get a small area to place text where you can talk more about the post. In technical terms, it is called “bio” on Twitter or Instagram and “about section” on Facebook, YouTube and LinkedIn. This area is a good place to put your website link while putting a new social media post. So, if any users are interested in your product, they can simply copy-paste the link and go to your website with ease. If you wish to promote specific sections of your website or target different audiences at once, you can do so by adding more than one link.
4. Include links to your posts
Used right, every social media post can give you an opportunity to drive traffic directly to your website. To make the most of this opportunity, always end your post with a CTA (call to action) and a link that provides more information on the content posted. Every social media platform, be it Facebook, Instagram, Twitter, LinkedIn or YouTube, gives you the option to add a link.
5. Analyze your post frequency
Different social media platforms offer different algorithms. In order to drive more traffic from them you need to understand how they work. This can be done by keeping a close eye on your post frequency strategy and analyzing it on regular intervals. For example, the Facebook algorithm doesn’t like it when you post the same article/content multiple times a day, whereas the Twitter algorithm allows it. So, depending on your content quality and target
audience, you can choose to pick an ideal post frequency that will give you the desired traffic.
6. Share links in social media groups
All social media platforms have social media groups similar to your brand/product. Leveraging those social media groups is always a good idea to increase website traffic. And it does not take much effort to accomplish as well! Share your posts and content in the social media groups that are related to your field or domain so more people are likely to see them. Facebook, WhatsApp and LinkedIn are the social media platforms that offer group features to brands.
Conclusion
There are many ways to increase website traffic from social media posts. All you need is a good advertising and social media marketing agency like Brand Bazooka to accomplish this task. Because an expert agency brings decades of experience and expertise along with fresh content ideas, social media campaigns and performance measurement tools. With such an agency by your side, nothing can stop you from generating never-before website traffic with utmost ease and within a specific duration.
