Bid management is one of the more challenging aspects of running successful ad campaigns. Thankfully, Google Ads introduced a feature called Automated Bidding, which helps eliminate the guesswork in the process and make your Google Ads work better. This blog will help you understand Automated Bidding in Google Ads & ways it can help improve your results.
What is Automated Bidding in Google Ads?
Google Ads offers a feature called Automated Bidding, which uses Google’s algorithms to automatically set bids for your ads based on what you are trying to achieve with your campaigns. Rather than having to individually adjust bids, allow Google Systems to optimize these to achieve your best results. Automated Bidding works the best for you, no matter if you are trying to bring traffic to your website, get leads, or convert them.
How Does Automated Bidding Work?
Machine learning plays an integral part in Google Ads to analyse historical data and come up with optimized bidding strategies. These include factors like device, location, time of day, and user behavior, all of which help Google determine the optimal maximum bid for each auction. This bid is automatically adjusted to make sure you are targeting the right audience at the right time for the most effective ad presentation and goal accomplishment.
To make a choice, consider the benefits and drawbacks of automated bidding in Google Ads.
1. Time-Saving
Managing bids manually can take up time. Automated Bidding eliminates the need for regular bid checking and adjustments. With Google Ads, however, you can leave this to the system and devote your time to more important issues of your business.
2. Better Targeting
Google Ads Automated System, is a machine learning-based feature of Google Ads, which helps you to target a better audience. It lets your ads be when the best users are, which means providing you with more opportunities to convert.
3. Cost-Effective
Adequate Automated Bidding assists them in maximizing the value of their budget. This means that they will adjust your bids so you will pay the optimal amount for the result that you want. No matter what your budget, big or small, it helps you to achieve optimum results within your budget.
4. Improved Campaign Performance
Automated Bidding is intelligent and uses real-time data to make the appropriate bids for you, which results in better-performing ads. This means the system will adjust bids for each auction and your ads will be served at the right time and with the right audience which translates to better results for you.
Types of Automated Bidding Strategies
Depending on your campaign goals, there are a few Automated Bidding strategies for you to choose from.
1. Maximise Conversions
Automatic bidding is bids that are automatically placed to maximize conversions while spending the budget.
2. Target CPA (Cost per Acquisition)
Google Ads uses this strategy to automatically set bids to reach a particular cost-per-acquisition goal.
3. Return On Ad Spend (ROAS) target
With this strategy, you can increase your revenue by opting to provide a specific return on ad spend.
4. Enhanced CPC (Cost per Click)
Example: Enhanced CPC uses real-time machine learning to increase or decrease your manual bids based on the likelihood of a conversion.
How to Set Up Automated Bidding in Google Ads
It’s pretty easy for you to set up Automated Bidding. Here’s how you can do it:
1. Choose Your Campaign Goal
When you create a campaign, choose your main objective — traffic, conversions, or sales.
2. Choose an Automated Bidding Strategy
Choose Automated Bidding for Your Goal If you wanted to target conversions, for example, you could select the “Maximize Conversions” option.
3. Set Your Budget
Choose a daily budget depending on your campaign objectives and how much you are willing to pay.
4. Launch Your Campaign
After you have your campaign poised Google Ads will take your bids and ads, adjusting them to best fit your selected strategy.
Why Choose Automated Bidding?
If I were in your shoes, I would also seek assistance from a PPC advertising agency in Gurgaon to figure out whether Automated Bidding benefits your business or not. They can lead you through the process and arrange the correct procedure for your undertaking.
If you are also wondering how value-based bidding works, you can also refer to — How Does Value-Based Bidding Work?
Google Ads Automated bidding has changed the game when it comes to running a PPC business, allowing companies to get better results without spending time and resources on manual bid management. You can also optimize your ads for best performance and return on investment by selecting a suitable bidding strategy. In case you have no idea where, to begin with, try reaching out to a PPC advertising agency in Gurgaon for some advice.
FAQs
Q1. What is the core benefit of Google Ads Automated Bidding?
The major benefit of automated bidding in Google Ads is saving time and automatically executing bids in real-time to optimize for your campaign objective. This helps ensure your ads are seen by the right people at the right time, generating the most ROI possible.
Q2. How does Automated Bidding save money?
Automated Bidding sets and adjusts bids automatically with the aim of preventing you from paying more than necessary for clicks. It additionally optimizes your bids for conversions and aids you receive the best results inside your defined budget.
Q3. Can I use Automated Bidding for all types of Google Ads campaigns?
Yes, Automated Bidding can be used for search ads, display ads, and shopping ads. A versatile tool that adjusts depending on the campaign type and objective.
