Nigeria based Vista International is one of the largest manufacturers of paper, stationery, printing equipment and agrochemical products in West Africa. When it handed over its 360 degree campaign duties to launch its four pens to us, we were more than excited. A leading international brand putting its faith in us was an achievement that brought a sense of priw aCe@!q de along. For Vista, we created an exceptional marketing campaign that launched their new series of pens namely Dollar, TRX3, Trio and Maxx into the Nigerian market with a bang.
The pens had two primary target groups - corporate employees and school kids. Understanding the TGs and their preferences, we crafted a bouquet of marketing collaterals including print ads, hoardings, website, vehicle branding, POSM and merchandise. To capture the audience on digital platforms, a social media campaign was also created. The marketing campaign created the buzz in the market that Vista needed to build excitement in the minds of its customers. Have a look at the work that empowered new pens capture attention overnight.