Social media marketing is the art of using social media platforms to connect with your target groups and informing them about your products and services. Social media marketing, in the new digital era, is looked at as the most preferred medium of advertising to increase sales and drive website traffic. It is helping thousands of new and old businesses get new customers, strengthening their bond with old customers and building higher brand value. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. Social media marketing makes the most of these platforms and helps brands create their unique social media profiles, engage followers with interesting content, run advertisements and analyse results. If used right, the power of social media marketing can make a brand successful overnight.
The digital evolution gave birth to social media marketing which proved to be a boon for brands across the globe. It is a tool that not only empowers a brand to communicate with its audience but also analyses its success simultaneously. Social media marketing is very flexible and can always be changed or revised as per the response that it gets. Offering many solutions to a situation, it is like a quiver that never runs out of arrows.
As an award-winning agency with a proven track record of over 11 years, we have helped many of our clients to fulfil their objectives. We can enhance your social media marketing plan with our expert inputs in strategy, planning, publishing, engagement, analytics and advertising, as we have done for dozens of brands in real estate, FMCG, technology, hospitality, education, apparel and many other industries.
We can help you with:
Social Media Management
Social Media Management
Facebook – With over 1 billion active users every day, Facebook is one of the best platforms to find your target audience of various age groups.
Instagram –Instagram too has over 1 billion users every day and offers various options to reach them through reels, posts and more.
Twitter –There is a lot you can do to engage audiences on Twitter including sharing stories, and articles, or even replying humorously to other brands’ tweets.
YouTube – As one of the leading platforms to upload and share videos, YouTube offers businesses an opportunity to create a channel and start a conversation on it.
LinkedIn – A great place to show the world what your business is up to, and connect with not just your target audience but also professionals who can join you or help you grow.
Apart from these, your presence on other platforms such as Quora and Reddit can help you boost your SEO in multiple ways.
Yes, if you do it the right way.
The formula to calculate ROI is simple –
Profit / Investment x 100 = Social Media ROI %
Profit is the money you have earned from your social media activities and investment is the total money you have spent on such activities.
Some social media activities can be easily linked to profits. For example, knowing how much revenue was generated by paid ads for cushions that are sold online is easy. But in many cases, this is not possible. For example, there is no way to find out how much revenue was generated as a result of an online newsletter that was released. In such cases, ROI needs to be quantified using non-monetary metrics such as the number of sign-ups for the newsletter, increase in the number of followers etc.
Social media has changed marketing in more ways than one would imagine before its advent. Earlier only the businesses having enough budget and resources would use the traditional marketing mediums and would have higher chances of succeeding. But now that social media marketing is available to everyone, regardless of the budget and resources, even small businesses or businesses which have just started can reach their target audiences easily. Not to forget the precise data and analytics provided by social media that help marketers not just to create relevant ads but also to run targeted ads to drive the right kind of traffic and convert leads.
When it comes to creating brand awareness, most of the small businesses neither have the budget nor the other resources to advertise on mass media. This is where social media marketing helps them. It gives them an opportunity to create their profiles online with which they can engage with their potential and existing customers. It also gives them a chance to roll out effective yet affordable campaigns to meet their business goals. Social media not just helps in generating leads but also converting them by giving you information about your target group’s behaviour. If you post relevant and interesting content on social media, your audience will not just engage with it but also share it with others, increasing brand awareness, trust and sales.
There are many types of social media sites but the 5 most common ones are:
A social media marketing strategy is nothing but a detailed plan of how your company will be leveraging the various social media platforms available to attract the target audience and achieve your business objectives. A good social media marketing strategy answers the following questions.
There are numerous tools available that can be used for social media management. Here are 3 such top tools that you may want to know about.
Hootsuite - This tool integrates with Facebook, Instagram, Twitter, YouTube and more, and allows you to publish, engage, monitor, advertise, and analyse easily.
Zoho – Custom dashboard, unlimited posts scheduling, monitoring, creating custom reports, and integrations such as CRM integration, desk integration and Canva integration are what make this tool unmissable for marketers.
Sprout Social – It delivers publishing, engagement, analytics, and more services in a single package. Its customer review management, automated chat box integration, social CRM, mobile app for on-the-go social management, are what makes it an important tool.
SEO is the process of increasing online visibility and maximizing the number of visitors to the website by ensuring that the site appears high on the list of Google or other engines’ search results. Whereas, social media marketing is the process of using one or more social media platforms to promote a brand and sell its products or services.
The purpose of SEO is to get a higher rank in search results and reach more and more people. And, the purpose of social media marketing is to build relationships for promoting and selling products or services.
Even the type of content that is created for both is different. For SEO, long format content that focuses on providing information based on research in the form of web pages, blogs, and articles. And, for social media marketing, short format content focuses on driving engagement.