MAXIMISE YOUR REACH WITH STRATEGIC MEDIA BUYING

RIGHT MEDIA MEANS RIGHT REACH AND INCREASED SALES

With consumers spending increasing amounts of time across various platforms, from traditional television and print to digital channels and social media, effective media buying has become essential for brands to cut through the noise and capture audience attention.

THE ULTIMATE REASON YOU NEED MEDIA BUYERS

In this competitive environment, skilled media buyers play a pivotal role in identifying the most cost-effective opportunities, negotiating favourable rates, and leveraging emerging trends to ensure maximum impact and return on investment for their clients. That’s where we come into the picture.

LET US HELP

At Brand Bazooka, we specialise in strategic media buying to help brands like yours achieve their marketing objectives. Our promise is to leverage our expertise and industry connections to secure the best media placements for your campaigns, driving maximum visibility and engagement.

WHAT OUR MEDIA BUYING SERVICES INCLUDE

01

Media Planning and Buying

Conduct research, plan the right media for you and negotiate to buy it at the best cost.

02

Ad Placement and Scheduling

Strategically placing ads across selected media channels and scheduling them for optimal exposure and engagement.

03

Optimisation

Continuously analysing campaign performance data to make real-time adjustments and optimise ad placements for better results.

04

Budget Management

Managing and allocating the advertising budget efficiently across different media channels to ensure maximum ROI.

05

Creatives

Producing ad creatives to ensure they are effective for the chosen media channels and resonate with the target audience.

HERE’S HOW WE WILL GO ABOUT IT IN 4 STEPS: OUR MEDIA BUYING PROCESS

  • STEP 1: Audience Analysis Conduct an in-depth analysis to identify your target audience and their media consumption habits.
  • STEP 2: Media Strategising and Planning a customised media plan tailored to your brand’s goals, budget, and target audience.
  • STEP 3: Negotiation & Buying Negotiate favourable rates and secure optimal placements across various media channels, including TV, radio, print, digital, and out-of-home.
  • STEP 4: Campaign Optimisation Continuously monitor and optimise media placements to ensure maximum reach and ROI.

WHAT OUR MEDIA BUYING SERVICES INCLUDE

01

Television

  • Network TV
  • Cable TV
  • Streaming services(e.g., Netflix, Hotstar)
  • Local TV stations

02

Radio

  • AM/FM radio stations
  • Internet radio(e.g. Spotify, Apple Music, and Amazon Music)

03

Print

  • Newspapers(national, regional, local)
  • Magazines(consumer, trade, niche)
  • Journals

04

Digital

  • Display ads (banners, pop-ups)
  • Social media ads(Facebook, Instagram, Twitter, LinkedIn)
  • Search engine marketing(Google Ads, Bing Ads)
  • Video ads (YouTube, Vimeo)
  • Native advertising
  • Programmatic advertising

05

Cinema

  • Pre-show ads in movie theatres

06

In-Store

  • Point-of-purchase displays
  • In-store radio and video

07

Mobile Advertising

  • In-app ads
  • Mobile web ads
  • SMS marketing
  • Push notifications

08

Event Sponsorships

  • Sponsoring industry conferences, trade shows, and expos
  • Brand activations and experiential marketing at events

09

Out-of-Home (OOH):

  • Billboards
  • Transit ads(buses, metro, railways, taxis)
  • Digital out-of-home(DOOH) screens
  • Street furniture(bus shelters, kiosks)
  • Airport advertising

REST ASSURED

Our team of media buying experts combines industry knowledge with data-driven insights to execute highly effective media campaigns. From planning and negotiation to optimisation and reporting, we handle every aspect of the media buying process to ensure your campaigns deliver the best results possible.

Ready to maximise your advertising reach and impact?

Contact us today to learn how our strategic media buying services can help your brand achieve its marketing goals.

OUR WORK

What our Clients say

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frequently asked questions

Branding is nothing but the identity of your brand. It is what differentiates you from your competitors. If the identity itself is not right, it is a no-brainer that the rest will also go wrong.

ATL (Above the Line) agencies which are also known as mainline agencies are better equipped to work only on mainstream media campaigns, such as TV, radio and billboard campaigns. Likewise, a BTL (Below the Line) agency is better able to help you with only non-mainstream media campaigns, such as events, emails, brochures etc. In today’s world, brands need the right combination of both, ATL and BTL advertising.A full service agency such as ours has resources, capabilities and experience to create a 360-degree campaign that reaches and engages customers at all possible touch points effectively.

Is it worth going to a doctor when you can take medicines as per your limited medical knowledge? Well, you know the answer now. Digital marketing agencies have expert writers, designers, SEO specialists and strategists whose rich knowledge and skills can help your brand get what it aims for.

It may take a few days or several months depending on your requirement. Get in touch with us and share your requirements, so that we can tell you how long it will take to build a website for your brand.

The cost of a website depends on its type, design, pages, plug-ins, site integration, language versions and more. If you have a website requirement, get in touch with us to know how much it will cost you as per your requirements.

Small businesses are often low on marketing budgets and can not afford to spend large amounts of money on traditional marketing media such as TV and hoardings. That is where social media can work wonders. With the help of social media platforms, information about small businesses can be spread to millions of people in quick and cost-efficient ways.

That's a question almost every agency is asked. Today, every brand is associated with a professional agency because advertising is better left to the experts. However, it is often seen that with time monotony sinks in and brands seek a new and fresh perspective. In the digital age of today, more brands are inclined towards experimenting and may seek more agencies than one to work with. That's where Brand Bazooka comes in. We don't pitch ourselves as a competitor, but as a better service provider. We keep pace with the latest trends and make the most of the opportunities they create. We don't believe in reaching a destination and sit there quietly. Rather, we believe in achieving milestones and keep evolving. With a young, digital savvy team, we are more than equipped to take on every challenge and turn it into an opportunity. Still, more than our words, we will let our work speak for us. Have a look at it in our portfolio section and you will see that we are good at what we do. And when you do, we will be happy to start our association with a project before going all guns blazing.

We don't just work as an advertising agency, we rather work as a growth partner for our clients. We don't believe in fulfilling assignments, we believe in creating a roadmap for brands and propel them forward. Along with disruptive, out-of-the-box creative ideas, we bring accountability and custodianship to the table. We treat a brand like our own and grow it the way we want to grow as an agency. Above that, we bring over 12 years of experience in mainline and digital along with a team of writers, designers, social media experts, strategists, planners and account managers with unmatched skills, expertise, knowledge and years of experience. We follow a research-oriented approach to create result-oriented campaigns. When put together, these are the things that make us stand tall and apart from other agencies.

Ad agencies typically get paid through a combination of retainer ship fees, project-based fees, and sometimes commissions based on media buys or campaign success.

Creative ad agencies handle all the necessary creative marketing and branding tasks for businesses. From brand identity design to crafting TV commercials, their services encompass a wide range of offerings. To learn more about our services, please explore the services tab on this website