In today’s digital world, majority of the people search for products and services online –Either to find out more information about them or to buy them directly. In such a scenario, a business’s online presence and visibility can make or break the business. A good SEO strategy ensures that your website has a higher rank in Google search results. This in turn ensures that when customers, be it existing or potential, search for products or services that your business offers, they come across your website and then take the required action. In short, a good SEO strategy makes your website more visible. When your website is more visible, it attracts more traffic. More traffic means improved brand awareness and higher chances of conversion. Another important advantage of SEO is that its positive effects compound over time thus giving better and better results for several years to come.So yes, SEO is necessary for growing your business.

One should invest in SEO services for numerous reasons. Some of the most important ones are listed below.

1. To improve awareness: SEO helps rank higher thus bringing more traffic. More traffic means more people getting aware of your business.
2. To build trust: Users trust the websites that Google ranks higher. If your SEO strategy can give you a higher rank, then your potential customers are sure to start trusting you.
3. Increase sales: Higher traffic means higher chances of conversion.
4. Long-term benefits: SEO’s benefits can be seen not just in the short-term but also in the long-term. The positive results tend to compound as and how the years pass.
5. If you do not invest in SEO services then your competitors who invest in them are sure to rank higher than you, attract your potential customers and enjoy your share of the market. So, if you have not invested in them already, it is high time you did.

In most cases, the charges for SEO services are directly related to the quality of services provided. Some professionals who claim to offer services for cheaper are likely to expose your business to a whole lot of risks. These professionals can useblack hat SEO techniques, which increase your search engine rankings very quickly but fraudulently, such as keyword stuffing, using private link networks, or using cloaking techniques. These practices will surely hurt your business presence and user experience. In the case of reputed and honest professionals too, if you often opt for cheaper services, there is only little they will be able to do with the money you invest. For instance, high-quality credible backlinks are extremely important for a good SEO strategy, and they require a good amount of money to be invested in them. If you ask experts for cheaper services, the experts may end up skipping them thus affecting your SEO results.

Yes, blogging can help SEO in 4 ways as below.

1. Fresh content on the website: Google shows information that is fresh and relevant. What can be a better way to keep updating the latest information than to write a blog?
2. Increases time people spend on your website: The time that users spend on the website is an important ranking factor for Google. If your website has an interesting blog, it increases the chances of readers staying on your website till they read the entire blog thus increasing the time spent.
3. Optimising long-tail keywords: Long-tail keywords are extremely important for your site to rank higher. And, blogs are a great way to use them.
4. Links: Be it internal links or backlinks, blogs give the best opportunity for both. You can include various internal links in your blogs that point users from your blog page to another one, thus helping with the ranking. If you have an amazing blog that can earn you backlinks, then there is nothing like it.

The answer is that there is no answer to this. No one can tell exactly how long it takes for an SEO strategy to start showing results. However, as per our experience, it usually takes us 6 months for considerable results to show. Another important aspect you may want to consider here is that SEO results compound for years. If you start your SEO practices today, you will see its multiplied positive effects in years to come.
Here’s what others have to say:
Forbes - “Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind … SEO results grow over time.”
SEO Mechanic – “Generally speaking, websites can see results in 4 to 6 months.”
Search Engine Journal - “You might begin seeing improvements in organic ranking and an increase in traffic for keyword topics with little competition in just a few weeks. On the other hand, moderately competitive topics might take months, while highly competitive phrases could even take one year or more!”