A GLOBAL
GAME CHANGER

Paid Advertising or Pay Per Click (PPC) is a globally used tool that empowers businesses or brands to make the most of a search engine, social media or a host website by paying them each time their ad is clicked.

32%

of companies use paid advertising
or PPC to sell directly to consumers

Paid advertising is accounted for
39%
of advertisers’ budge

47%

of of the total purchases,
around the globe,
are completed online

65%

of small to midsize
businesses
have a PPC campaign

PPC can increase brand awareness by as much as

80%

PPC ads convert visitors
into customers
50%
better than organic ads

46%

of all clicks go to
the top three PPC ads

TYPES OF
PAID ADVERTISING

Paid advertising offers a plethora of options to marketers when it comes to targeting a suitable customer base for their product or service

DISPLAY ADS

Making the most of texts, videos and images, display ads usually link to a landing page and ask users to take an action, i.e. clicking to visit a website or make a purchase

SOCIAL MEDIA ADS

The most common in today’s digital world, social media ads empower a brand to target customers, both B2B and B2C, on popular platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

SOCIAL MEDIA ADS

The most common in today’s digital world, social media ads empower a brand to target customers, both B2B and B2C, on popular platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

PAY-PER-CLICK

A highly used advertising model, pay-per-click allows advertisers to showcase their ad on a website and pay a fee only when a user clicks on it. Search engine advertising is the most popular form of PPC

GOOGLE SEARCH ADS

Also known as Google Shopping Ads, these ads appear on a website when the users have searched for specific keywords or terms related to specific products. It works as a reminder to them to complete the purchase.

GOOGLE SEARCH ADS

Also known as Google Shopping Ads, these ads appear on a website when the users have searched for specific keywords or terms related to specific products. It works as a reminder to them to complete the purchase.

VIDEO ADS

A popular way to present a product or service to potential customers, video ads do wonders on Facebook, Instagram and YouTube. In the last 3-4 years, video ads have gained unmatched popularity amongst online users.

INFLUENCER MARKETING

Social media is full of influencers that marketers love to use as brand ambassadors. Especially for short-term goals or launching a product, influencer marketing is known to produce sales and results like no other advertising tool.

INFLUENCER MARKETING

Social media is full of influencers that marketers love to use as brand ambassadors. Especially for short-term goals or launching a product, influencer marketing is known to produce sales and results like no other advertising tool.

4 CORE BENEFITS
OF PAID ADVERTISING

PAID ADVERTISING
JUST AGREES WITH US!

Well, we have numbers to prove our claim!

A new entrant in the pillow segment, we enabled Cushows achieve its objectives.

427% quarterly growth


Conversion rate of 3.10


53% website growth


Highest ROAS of 9x


204% increase in orders



One of the leading AV integrators, we empowered Telecraft to scale its business.

750% increment in leads


Decrease in CPM by 70%


Over 1 lac website visits


Improved lead quality by 50%


29% yearly impression growth


WE CAN MAKE IT POSSIBLE
FOR YOU TOO

Are you in real estate, FMCG, IT, apparels, education, medicine or any other field and looking to scale up? You know what? Your field of operation does not matter to us. All that matters is the fact that you are looking for PAID ADVERTISING. We are the go-to agency with 12 years of experience and a team equipped with skills and expertise. Here's what we can help you with

What our Clients say

What our Clients say

READY TO START A CONVERSATION?

frequently asked questions

Pay-per-click is the form of advertising where you pay only when your ad gets clicked. Keeping that in mind, especially when you have a limited budget to fulfil your marketing and advertising goals, it is absolutely worth it. And not just that, it also empowers you to reach out to customers who are looking for products similar to yours. Which means that the chances of making a sale are higher. PPC is a great way to remind old customers about your product and stay relevant in the marketplace. PPC ads make targeting easy using Google algorithms and are widely used for brand awareness and increasing sales. PPC also offers faster reach and higher scalability. Making targeting easy, it brings maximum results at a small budget.

An expert agency knows PPC the way a brand knows its product. PPC advertising takes more than just ads and money to be successful. It needs a well-knit strategy, futuristic planning and in-depth knowledge and experience of how a search engine works. An advertising agency with years of PPC knowledge and expertise brings exactly that to the table. With it, you can be assured of good quality leads or increase in sales. With an expert PPC agency onboard, you, as a product or service provider, will not have to struggle with anything and can simply outsource every job to it. Be it display ads, social media ads, Google search ads, video ads, retargeting ads or Amazon ads, the agency will take care of everything and give you the best possible ROI.

Google Ads is the most used, famous and result-oriented PPC platform worldwide. Maximum brands rely on it to create brand awareness, increase website traffic, get more sales and for many other objectives. What makes Google Ads the most used platform is the humongous volume of searches done in the Google search engine. Also, a large number of websites are on Google display Network (GDN) which help to ensure a greater reach for PPC.

Every day billions of searches take place through Google’s search engine. Google’s algorithm is designed in such a way that it gathers all the relevant information a brand needs to display its ad to its potential customers. Worldwide, Google’s display ads appear on over 20 lakh websites and in over six lakh apps. Which makes it easier for brands to target the right customers as the platform makes targeting more relevant depending upon age, gender, parental status, income, etc. Be it through text, image or video, Google Ads ensure that your ad reaches the right places.

As discussed above, PPC advertising comes very handy for brand awareness, increasing website traffic and increasing sales as it empowers a brand to reach out to the most relevant audience. Moreover, it is cost effective as you pay only when your ad is clicked. But, most importantly, PPC produces faster, measurable results which is a necessity for brands to stay relevant and competitive in today’s cut-throat, digital-first world. It is the measurement that tells you whether to scale up or down and what is working and what is not. PPC also works well with other marketing channels and offers many options to choose from to reach out to customers.

Brand Bazooka