When a price comparison portal enters the market, it requires a lucrative campaign to catch the eyeballs or make heads turn. Well, that was precisely our brief when Compare Munafa approached us for their marketing campaign. Since the portal aimed at helping customers save money on online purchases; we zeroed-in on crafting a campaign that centered around money. But that was not going to be enough! After all, every other campaign talks about money or savings. So, we decided to talk about something that no one else dared to talk about in the open – BRIBE! Yes, we took the centuries old accepted-yet-not-accepted tradition of bribe and created a full-fledged marketing campaign with it. The campaign, through TVC, print, outdoor, radio and digital, made Compare Munafa one of the most popular brand names in a small period of time. Have a look at the work that we created to know how good and unconventional advertising can help a brand find its foothold quickly.