A CONSUMER TAKES ONLY 10 SECONDS
TO FORM AN
OPINION
ABOUT A LOGO
BRANDING AT A GLANCE
Every business is best understood, recognised and valued by its brand identity. In today’s brand-dense world, creating a unique brand identity is of utmost importance for a business to succeed. The right branding with the help of the right branding agency helps to strike the right chord with customers and creates the impression needed to persuade them to try a new product or service. The right branding empowers a business to stand apart in the crowd while appealing to the desired customer base.
THE POWER OF BRANDING
Out of the top
100 brands,
33%
have logos
that include
the colour blue
Brand consistency contributes to a
23%
of revenue increase
A signature colour increases
brand recognition by
80%
72%
brand names
are made-up
words
or acronyms
16%
people follow
a brand on social
media because
they like it
4 THINGS
BRANDING DOES
1.
INCREASES BUSINESS VALUE
Branding helps to create a strong reputation which leads to more business in the future. Branding announces the arrival of a business/brand in the market and informs its potential customers as well as competitors about its products or services. Branding goes to long way not only to fetch future customers but create an image of the brand/business in the marketplace. Branding works like a promise of quality that customers can expect and rely upon.
2.
GENERATES
NEW CUSTOMERS
As mentioned, branding enables a business/brand to find a new customer base for its products or services by directly appealing to them. Branding is a process, an exercise that delivers results after a certain duration. Branding takes a new business/brand right where it needs to be – in the middle of its customers as well as in the minds of its customers. Branding, done right with the help of the right creative branding agency, can open new doorways for a business/brand like never before and empower it to expand into new territories with ease.
3.
IMPROVES PRIDE
AND SATISFACTION
Branding is not just for customers. It also makes employees feel proud to be associated with a business/brand and increases job satisfaction. Any employee, who gives his blood and sweat to a company will only feel delighted to see its names at various places, like ads, hoardings, POS, merchandise, etc. When employees are satisfied, they will go around tell others about their company. This will create some word of mouth along with goodwill in the market.
4.
CREATES TRUST
IN THE MARKET
The ultimate job of branding is to create more than just a logo, a brand, a design or a packaging. The most important job of branding is to create a feeling of trust in channel partners, clients and customers alike. It should create a reputation for a business/brand in the market which is hard to shake. Branding represents the values, ethics and morals of a business/brand and how they translate into trust is what matters the most.
HOW BRANDING WORKS
DIRECT MAILER:
THE SHARPEST ARROW
IN THE ADVERTISING QUIVER
A direct mailer is a marketing tool that gives a brand the opportunity to go unconventional and get
noticed like never before. Aimed at a specific target group, it empowers a brand to make a
statement for itself without spending too much money. It can take the form of a simple gift card or
miniature of an actual product. Be it for brand promotion, new product launch or corporate gifting, a
direct mailer never fails to do its job in the most interesting manner
DIRECT MAILER
IN THE DIGITAL WORLD
A direct mailer in the digital world
of today is not in every brand’s to-do list. Which is what makes it
more interesting and valuable. It adds the personal touch that
today’s marketing has almost lost.A B2B advertising tool, a direct
mailer is a certain way to ensure the attention of your client. It
makes the receiver feel valued and important, which, in turn, creates
goodwill for the sender
5 REASONS
TO GO FOR A DIRECT MAILER
Grabs immediate attention of the receiver
Makes the receiver feel valued and connected
Serves as an embodiment of a good relationship
Is the best tool to reach out to a small audience
Can make a big impact within a small budget
BRANDING OR DIRECT MAILER?
WE CAN HELP YOU WITH BOTH.
There’s more to branding than just logo, design and colours. The most important thing branding does for a business is creating a connection with people. This connection, then, turns them into consumers. But for this, you need the right branding services from a reputed advertising and branding agency. That is why we are here! For over a decade, we have been helping businesses to create top-class branding that connects with the audience immediately.
My experience with Brand Bazooka, the most precise among social media marketing companies has always has always been delightful. They understand our needs well, and come up creative solutions that work. In fact, there have been times when I cut down my advertising budget as we got great results sooner than expected.
Mr. Anirudh Khaitan - MD, Mosquito Magnet —
” BB has a vibrant, young and energetic team which passionately gets involved in the project. They have fundamental strength in conceptualization of an idea and taking it through to conclusion”
Mr. Rohit Modi - MD, Aashiana Homes —
We selected Brand Bazooka (BB) through a rigorous selection procedure. And we couldn’t be more than happy that they have very well lived up to our expectations.We have always found that BB team, the best digital marketing agency in India provides provides just the right balance of professionalism, creativity and customer service to suit our marketing needs.
Mr. Jean Phillippe - MD, India Ebro Foods —
MySchool, Lucknow has always relied on BrandBazooka for its digital and offline marketing expertise, particularly in the areas of SEO and social media marketing. Their team is knowledgeable, responsive and committed to supporting our vision, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website and generate new business.
Dr. Nikhil Garg - MD, MySchool
“We have been working with BB for just a few months and quite happy with their work. They have created a beautiful print campaign and a wonderful TV commercial for our latest product Linc Pentonic. Wishing the ad agency the best always.
Mr. Deepak Jalan, Managing Director - Linc Pens —
We’ve had the pleasure to work with Brand Bazooka, Thus, offering endeavoring digital marketing services in Delhi. for close to a year for our social media requirements. The team has always been enthusiastic in taking up new projects, and have ensured that our communication reaches the right audience. Since on-boarding the team, we’ve always had a well-planned, well-executed social media calendar & theme in place for us for all our social platforms. The folks at BB clearly believe in ‘Work hard, play harder’, as is clearly seen in their dedication towards their clientele as well as to their personal lives! If you’re looking for a team that cares truly above and beyond about your business, go for Brand Bazooka!
Branding is nothing but the identity of your brand. It is what differentiates you from your competitors. If the identity itself is not right, it is a no-brainer that the rest will also go wrong.
ATL (Above the Line) agencies which are also known as mainline agencies are better equipped to work only on mainstream media campaigns, such as TV, radio and billboard campaigns. Likewise, a BTL (Below the Line) agency is better able to help you with only non-mainstream media campaigns, such as events, emails, brochures etc. In today’s world, brands need the right combination of both, ATL and BTL advertising.A full service agency such as ours has resources, capabilities and experience to create a 360-degree campaign that reaches and engages customers at all possible touch points effectively.
Is it worth going to a doctor when you can take medicines as per your limited medical knowledge? Well, you know the answer now. Digital marketing agencies have expert writers, designers, SEO specialists and strategists whose rich knowledge and skills can help your brand get what it aims for.
It may take a few days or several months depending on your requirement. Get in touch with us and share your requirements, so that we can tell you how long it will take to build a website for your brand.
The cost of a website depends on its type, design, pages, plug-ins, site integration, language versions and more. If you have a website requirement, get in touch with us to know how much it will cost you as per your requirements.
Small businesses are often low on marketing budgets and can not afford to spend large amounts of money on traditional marketing media such as TV and hoardings. That is where social media can work wonders. With the help of social media platforms, information about small businesses can be spread to millions of people in quick and cost-efficient ways.
