BRANDING AT A GLANCE

Every business is best understood, recognised and valued by its brand identity. In today’s brand-dense world, creating a unique brand identity is of utmost importance for a business to succeed. The right branding helps to strike the right chord with customers and creates the impression needed to persuade them to try a new product or service. The right branding empowers a business to stand apart in the crowd while appealing to the desired customer base.

THE POWER OF BRANDING

Out of the top 100 brands,

33%

have logos

that include the colour blue

Brand consistency contributes to a

23%

of revenue increase

A signature colour increases

brand recognition by

80%

72%

brand names

are made-up words or acronyms

16%

people follow

a brand on social media because they like it

4 THINGS
BRANDING DOES

1.

INCREASES BUSINESS VALUE

Branding helps to create a strong reputation which leads to more business in the future. Branding announces the arrival of a business/brand in the market and informs its potential customers as well as competitors about its products or services. Branding goes to long way not only to fetch future customers but create an image of the brand/business in the marketplace. Branding works like a promise of quality that customers can expect and rely upon.

2.

GENERATES NEW CUSTOMERS

As mentioned, branding enables a business/brand to find a new customer base for its products or services by directly appealing to them. Branding is a process, an exercise that delivers results after a certain duration. Branding takes a new business/brand right where it needs to be – in the middle of its customers as well as in the minds of its customers. Branding, done right, can open new doorways for a business/brand like never before and empower it to expand into new territories with ease.

2.

GENERATES NEW CUSTOMERS

As mentioned, branding enables a business/brand to find a new customer base for its products or services by directly appealing to them. Branding is a process, an exercise that delivers results after a certain duration. Branding takes a new business/brand right where it needs to be – in the middle of its customers as well as in the minds of its customers. Branding, done right, can open new doorways for a business/brand like never before and empower it to expand into new territories with ease.

3.

IMPROVES PRIDE AND SATISFACTION

Branding is not just for customers. It also makes employees feel proud to be associated with a business/brand and increases job satisfaction. Any employee, who gives his blood and sweat to a company will only feel delighted to see its names at various places, like ads, hoardings, POS, merchandise, etc. When employees are satisfied, they will go around tell others about their company. This will create some word of mouth along with goodwill in the market.

4.

CREATES TRUST IN THE MARKET

The ultimate job of branding is to create more than just a logo, a brand, a design or a packaging. The most important job of branding is to create a feeling of trust in channel partners, clients and customers alike. It should create a reputation for a business/brand in the market which is hard to shake. Branding represents the values, ethics and morals of a business/brand and how they translate into trust is what matters the most.

4.

CREATES TRUST IN THE MARKET

The ultimate job of branding is to create more than just a logo, a brand, a design or a packaging. The most important job of branding is to create a feeling of trust in channel partners, clients and customers alike. It should create a reputation for a business/brand in the market which is hard to shake. Branding represents the values, ethics and morals of a business/brand and how they translate into trust is what matters the most.

HOW BRANDING WORKS

DIRECT MAILER:
THE SHARPEST ARROW
IN THE ADVERTISING QUIVER

A direct mailer is a marketing tool that gives a brand the opportunity to go unconventional and get noticed like never before. Aimed at a specific target group, it empowers a brand to make a statement for itself without spending too much money. It can take the form of a simple gift card or miniature of an actual product. Be it for brand promotion, new product launch or corporate gifting, a direct mailer never fails to do its job in the most interesting manner

DIRECT MAILER
IN THE DIGITAL WORLD

A direct mailer in the digital world of today is not in every brand’s to-do list. Which is what makes it more interesting and valuable. It adds the personal touch that today’s marketing has almost lost. A B2B advertising tool, a direct mailer is a certain way to ensure the attention of your client. It makes the receiver feel valued and important, which, in turn, creates goodwill for the sender

5 REASONS
TO GO FOR A DIRECT MAILER

Grabs
immediate
attention
of the receiver

Makes the
receiver
feel valued and
connected

Serves as an
embodiment
of a good
relationship

Is the best
tool to reach
out to a
small audience

Can make a
big impact within
a small budget

BRANDING OR DIRECT MAILER?
WE CAN HELP YOU WITH BOTH.

There’s more to branding than just logo, design and colours. The most important thing
branding does for a business is creating a connection with people. This connection,
then, turns them into consumers. For over a decade, we have been helping businesses
to create top-class branding that connects with the audience immediately.

We have also crafted many unique, interesting and problem-solving direct mailers for
various clients. Because unconventional marketing is where we shine. Our
out-of-the-box direct mailer ideas have empowered our clients to create brand
awareness and launch new products.

HERE’S WHAT WE DO

Services to come

What our Clients say

What our Clients say

READY TO START A CONVERSATION?

frequently asked questions

As a full-fledged advertising and marketing agency, we offer every branding service that your business needs and deserves. Our branding services include:

  • Brand, product and service name
  • Logo design
  • Brand guidelines
  • Marketing and promotion strategy
  • Marketing collaterals
  • PPT design
  • Brochure and stationery design
  • Vision and mission statements
  • Packaging and product design
  • Website design and development
  • Email and landing page design

More than money, it costs time and patience to build a brand. Creating a brand is a long process. Thanks to the digital evolution, a brand does not have to struggle to make a place like earlier days. Once you have set aside a budget, comes the strategy and marketing part. Depending upon your business objectives, like sales, profit, market share, customer base, etc. a roadmap is prepared and followed strictly. A brand’s creation, journey and success does not depend on money alone. There are many other factors that play a vital role. Backed by budget, planning, strategy, marketing, execution and many other elements create a brand. If you wish to know more, contact us and we will be happy to take you through the whole process.

There’s no specific timeline related to a brand’s creation. A brand can be built overnight or take many years. It really depends on the approach. Thanks to the digital-first world of today, every brand has the opportunity and potential to become popular is a short span of time. But time is not the only thing to consider here. Planning, strategy, budget, marketing, execution etc. are equally important as time. With the right strategy, planning and marketing, a brand can make its place in the market faster and better. It is a combination of various things that makes a brand stand apart from the crowd. More than time, timing makes or breaks a brand.

Just like branding is important for the success of a business, it is important for consumers, too. Branding is not just about creating a name, logo or design and then placing it on a product. There’s more to it than just that. Branding matters a lot to consumers. It is branding that makes people buy a product. People feel proud and happy to be associated with a brand. here are a few reasons why branding is important to consumers.

  • Branding provides peace of mind
  • Branding saves decision-making time
  • Branding creates the difference between products
  • Branding provide the desired level of safety and satisfaction
  • Branding adds value and makes the consumer feel valued
  • Branding helps consumers to express themselves

Branding helps a business to fulfil its objectives in more ways than one. It is branding that separates a brand from others. Rightly done, branding is the single, most powerful tool in advertising that can do wonders for any business, irrespective of its size. The most common benefits of branding are:

  • It increases business value
  • It generates new customers
  • It improves pride and satisfaction
  • It creates trust in the market
  • It builds loyalty amongst customers

Absolutely! SEO is a complex process and needs professional help. Here are 3 aspects of SEO that an expert can help you with.

  1. Website audit: An SEO expert examines your website and checks the analytics to understand what you are doing wrong and how you can improve.
  2. Keyword research: As easy as it may sound keyword research is quite complicated and requires expertise to arrive at the best list of words to be used in the content for a higher rank.
  3. Content creation: Anyone can create content. But content that is SEO optimised is possible only with the help of an SEO professional. Be it for off-page or on-page content the guidance of an SEO expert for both goes a long way.
  4. A non-expert can try pulling off what an SEO expert does. But the experience and expertise of a professional do make a huge difference to the ranking.

ROI is the return on investment. SEO ROI is the return on your SEO investment. In other words, it is the value generated by all your SEO practices in contrast to their cost.
It is an extremely important measure to understand if your SEO strategy or campaign is doing well or not. The higher the SEO ROI, the bigger the success of your SEO strategy or campaign.
It is one of the most common topics any SEO professional or agency has to address to its clients. Why wouldn’t it be? After all, any client who wants to invest his money and efforts in SEO practices will definitely ask how its success can be measured. The answer to that question lies in whether the SEO investment is giving the expected ROI or not. The formula for measuring SEO ROI is quite simple.
SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments.
In other words, one needs to divide the SEO profit by SEO costs.

There are numerous people in the industry who call themselves SEO experts. But your job is to find out whether they are really experts or not, and if they are experts then whether they are the right fit for you or not. Do your research well, make a list of potential candidates and finalise one based on the following factors.
Track record: Find out if the candidate has a proven track record in the field of SEO. Check for his past work and whether he was really able to help brands that he worked on.
Professionalism: Have a call and try to understand how professionally he behaves. Ask him about his experience with other clients to get a rough idea about how he works professionally.
Expectations: Make a list of all your SEO expectations. Ask him if he can fulfil those. If he has previously worked on projects with similar deliverables as your expectations, it is definitely a plus point.
Charges: Ask him how much he would charge for services that you expect of him. See if it is under your budget and decide accordingly.

Brand Bazooka