Author Archives: VINEET KARWAL

Often I come across clients who want to build their brand without spending on advertising. They will narrate the examples of Amazon, Apple, and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown […]

As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it’s showing no signs of cooling down. So before we get into how it works and why it’s hot, let us see what it is. WHAT IS INFLUENCER MARKETING? […]

Whichever business you are in, you need to advertise, but today, your brand also needs to have a presence in the digital and social space as well. While most agencies nowadays offer digital and social solutions, this is not an area that they are fully competent in. On the other hand, agencies that specialize in […]

Properly practiced creativity can make one ad do the work of ten, said Bill Bernbach, a legendary ad man. Appointing the right agency is, therefore, a crucial business decision. Often, it can make or break your brand. The right agency will be your partner who takes your business to the next level. Some of the […]

A catalyst for small businesses to reach the horizons and an accelerating gear for an established business to keep on the path, digital marketing is a must-have today. If you go on the internet or send out a word that you need digital marketing, you’ll be flooded in with a hundred leads in a matter […]

With the Covid19 pandemic, everything changed in the blink of an eye. Relying on the internet for day to day activities became the new normal. From working and studying online to depending on websites and apps for food, clothing, appointment setting, medical help and a lot more, the world went digital! With this digital transformation, […]

Digital marketing is a contemporary and almost necessary discipline that entails a variety of techniques for promoting your company online. Social media marketing and search engine optimization are two of the top-most methods to do so. While the former optimizes the many features of social media platforms to distribute your content to a certain group […]

When you approach an SEO company to aid your brand’s SEO marketing and gain better traction, you naturally expect a reasonable package and guaranteed outcomes. That’s exactly where SEO ROI (Return of Investment) comes into the picture. Before you invest your money into SEO services, you’d want to understand what you may get out of […]

Who uses the voice search feature? A kid may use it to play his favourite cartoon video. A housewife may use it to search for a new recipe she wants to try. A labourer may use it to play his favourite song whose name he does not know to type. Numerous people from different walks […]

When it comes to SEO, change is the only constant. However, the ranking factors change much more slowly than most people think. Knowing what they are and structuring your SEO around them is extremely important to stay on top of your game. Here are 5 such factors that you must consider in 2022. 1. EAT […]