Author Archives: VINEET KARWAL

Let us start with a fundamental question: Is advertising even relevant as a factor in sales today? The answer is a resounding yes. Even the largest companies and the biggest products benefit from advertising. That’s because advertising allows us to spread our message to the most amount of people at once, rather than individually. This […]

Recently Tata Motors changed the name of its car from Zica to Tiago as Zica sounds similar to the deadly virus Zika. It’s a timely business decision that reminds one of Ayds candy. Ayds is perhaps the only brand to die of Aids. The appetite suppressant candy enjoyed strong sales in the seventies and eighties, […]

Compare Munafa is an eCommerce site that marries two concepts to make shopping easy and fun. One, it’s a comparison site and helps you save money by comparing prices across stores like Amazon, Flipkart, Jabong, etc. Two, it rewards shoppers with Munafa Points, which can be used to pay mobile bills, DTH recharges or even […]

Do You Know Facebook Recently Changed its Logo? What? What Did They Do With It? Well, they have made some subtle but quite distinct changes to its logo. In the new logo, the font is slightly slimmer and sleeker, though the biggest difference in the new logo is the letter ‘a’ which gives it quite […]

Brands trolling each other through advertisement is nothing new to the world. Be it the Pepsi’s Halloween ad trolling Coke or Jaguar’s Chicken ad challenging Mercedes Benz.   This phenomenon has added spice to the marketing of brands. Earlier it was in the TVC’s and print but now it has expanded to social media and […]

Going by a few pre-election polls in 2015, it’s the BJP government that is ruling Bihar today. This is not the only time opinion polls and market research have got things completely wrong.   In fact, there are instances when marketers have got into trouble when they took market research seriously. Coca Cola lost millions […]

Just before the festive season begins, Meta has given brands a golden opportunity to reach out to their target audience across its social platforms. Launching new ad placements and formats, it has empowered brands to now place ads in Explore home, the grid people see when they first arrive on the Explore tab, on Instagram. […]

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘Work That Actually Ran’. Because just about every ad that wins at award shows is a scam ad. Earlier this used to be limited to […]

Often I come across clients who want to build their brand without spending on advertising. They will narrate the examples of Amazon, Apple, and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown […]

As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it’s showing no signs of cooling down. So before we get into how it works and why it’s hot, let us see what it is. WHAT IS INFLUENCER MARKETING? […]