Author Archives: VINEET KARWAL

Brands trolling each other through advertisement is nothing new to the world. Be it the Pepsi’s Halloween ad trolling Coke or Jaguar’s Chicken ad challenging Mercedes Benz.   This phenomenon has added spice to the marketing of brands. Earlier it was in the TVC’s and print but now it has expanded to social media and […]

Going by a few pre-election polls in 2015, it’s the BJP government that is ruling Bihar today. This is not the only time opinion polls and market research have got things completely wrong.   In fact, there are instances when marketers have got into trouble when they took market research seriously. Coca Cola lost millions […]

Just before the festive season begins, Meta has given brands a golden opportunity to reach out to their target audience across its social platforms. Launching new ad placements and formats, it has empowered brands to now place ads in Explore home, the grid people see when they first arrive on the Explore tab, on Instagram. […]

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘Work That Actually Ran’. Because just about every ad that wins at award shows is a scam ad. Earlier this used to be limited to […]

Often I come across clients who want to build their brand without spending on advertising. They will narrate the examples of Amazon, Apple, and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown […]

As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it’s showing no signs of cooling down. So before we get into how it works and why it’s hot, let us see what it is. WHAT IS INFLUENCER MARKETING? […]

Whichever business you are in, you need to advertise, but today, your brand also needs to have a presence in the digital and social space as well. While most agencies nowadays offer digital and social solutions, this is not an area that they are fully competent in. On the other hand, agencies that specialize in […]

Properly practiced creativity can make one ad do the work of ten, said Bill Bernbach, a legendary ad man. Appointing the right agency is, therefore, a crucial business decision. Often, it can make or break your brand. The right agency will be your partner who takes your business to the next level. Some of the […]

A catalyst for small businesses to reach the horizons and an accelerating gear for an established business to keep on the path, digital marketing is a must-have today. If you go on the internet or send out a word that you need digital marketing, you’ll be flooded in with a hundred leads in a matter […]

With the Covid19 pandemic, everything changed in the blink of an eye. Relying on the internet for day to day activities became the new normal. From working and studying online to depending on websites and apps for food, clothing, appointment setting, medical help and a lot more, the world went digital! With this digital transformation, […]