14TH NOV 2019

Top 5 things to consider when you choose an AD agency

“Properly practiced reativity can make one ad do the work of ten,” said Bill Bernbach, a legendary ad man.

25TH OCT 2019

To Scam or Not to Scam

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘Work That Actually Ran’.

15TH OCT 2019

What’s in a Name? Only a Few Million Dollars

Recently Tata Motors changed the name of its car from Zica to Tiago as Zica sounds similar to the deadly virus Zika. It’s a timely business decision that reminds one of candy.

12TH NOV 2019

Does Your Brand Need a Digital Agency or a Conventional One?

Whichever business you are in, you need to advertise.

10TH NOV 2019

How Influencer Marketing Has Quietly Become The Hottest New Trend in Marketing

As you may have guessed from the title of this article, there is something called Influencer Marketing.

8TH NOV 2019

Building A Brand Without Advertising

Often I come across clients who want to build their brand without spending on advertising.

Brand Bazooka