“Properly practiced reativity can make one ad do the work of ten,” said Bill Bernbach, a legendary ad man.
At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘Work That Actually Ran’.
Recently Tata Motors changed the name of its car from Zica to Tiago as Zica sounds similar to the deadly virus Zika. It’s a timely business decision that reminds one of candy.
Whichever business you are in, you need to advertise.
As you may have guessed from the title of this article, there is something called Influencer Marketing.
Often I come across clients who want to build their brand without spending on advertising.
