Digital marketing is a contemporary and almost necessary discipline that entails a variety of techniques for promoting your company online. Social media marketing and search engine
optimization are two of the top-most methods to do so. While the former optimizes the
many features of social media platforms to distribute your content to a certain group of
people, the latter is the practice of implementing specific measures in website building and
content publishing in order to improve your site’s ranking in search engine results. Lucky for
us, the two can be integrated to benefit one another. Here are some ways smart social
media strategies can boost your SEO.
1. Back-linking and Social Media Engagement
Quality and not the quantity of backlinks on a website serves as a better ranking factor for SEO. This means that link earning continues to be a commonly used SEO trick that can also use the strength of social media platforms. When it comes to social media marketing, it is all about putting a brand’s best foot forward and driving customer engagement through that. So, here is how your social media strategy can help lead to quality backlinks. The more engagement your campaigns drive, the more shares your posts will have and the more chances there will be of people reaching the links to your content.
2. Optimize Your Social Media Content
First things first. Start considering social media platforms like search engines and start treating them as one. This means that you also start curating your social media content for not only the users but also the SEO friendliness in mind. Now, go ahead and optimize all your profiles and posts as per your SEO strategy.
3. Make Use of the Power of Hashtags
Consider hashtags as the train that takes the audience to your brand or products, especially on platforms like Twitter and Instagram. So, involve a smart and strategic approach to the hashtags you use with every social media post and keep observing the response you get as you change the hashtags. Let the audience response be the guiding principle for your future hashtag approaches.
4. Encourage Interaction with Tagging and Mentions
Tagging and mentioning other profiles and pages in your social media content is one of the topmost effective ways to broadcast it to a larger audience and potential customers. When you go ahead and tag or mention users, you also encourage them to engage with your content and perhaps, even share it with their audience. This leads to better brand reach and awareness, driving more traffic and better potential for backlinks.
While SEO services are massively targeted at content that goes on your website, blogs, and other online marketing content, with the rise of social media, it can also be integrated there. However, this is no layman’s task. Just like every other aspect of marketing, this one also requires professionals who live and breathe SEO and can render the kind of SEO services that your brand needs. This means that your brand needs a smart, expert, and reliable marketing partner, who can take these tasks off your shoulders with professionalism and commitment. Ready to explore this possibility with us?
