BY: SADHANA KARWAL, CO-FOUNDER & CEO
17th May 2021
A catalyst for small businesses to reach the horizons and an accelerating gear for an established business to keep on the path, digital marketing is a must-have today.
If you go on the internet or send out a word that you need digital marketing, you’ll be flooded in with a hundred leads in a matter of minutes. That’s just how popular this stream of marketing is and for good reasons; Effectiveness being one. Only when something has the power to turn anything into a target magnet is when it sees a surge in its demand. That’s exactly what has happened with digital marketing over the years. The field has boomed like no other. Thanks to its power of giving people their desired results and making their brand a magnet for their goals!
Now you know that digital marketing when done the right way can be ground-breaking for your brand or business. But, do you know the “how?” What is it about digital marketing that does what traditional marketing cannot do? What is it about it that promises results for any brand, no matter the size and location? How exactly does it help?
Scroll below to know exactly how it can help you.
While the traditional methods of marketing can only reach a particular area or city, digital marketing can promise you a far wider reach. Digital means that the internet isn’t exactly location specific and there is no limit to its reach. So, when you go for digital marketing, your brand can be promoted to not just a varied group of people but also to those across the borders.
With traditional marketing, this can not only be a complex process but also an expensive one. On the other hand, with digital marketing, this is just a matter of the right campaigns, strategy, and targeting. By adjusting the brand digital campaign and targeting a specific set of audience, irrespective of the distance, your business can reach anyone in any part of the world.
Not every business has the fund to afford a TV ad or a newspaper feature. But, if growth is what a business’s goal is, which it is for most, then digital marketing is not just an affordable substitute to these marketing methods but also an effective one. Digital ads are far cheaper than media features and ads. They are not just pocket-friendly but also very beneficial in getting the right results. What’s more? Well, unlike the former marketing method, with digital marketing, you can also track and analyze how these ads are performing. You can also track what kind of people are engaging with it and what can you do better the next time. This is not only a necessity for all businesses today but also a major boon for small brands.
Digital marketing is only effective when it has a strong and powerful campaign and strategy, coupled with supporting content points with it. When it is well-planned out and executed too, then it, reportedly, has a higher chance of converting leads into customers. This is equivalent to higher revenue. The more effective your marketing is, the more customers you’ll convert and the more revenue you’ll make.
Consistency is key in all businesses and in all its facets too. A digital marketing campaign that is powerful, consistent, and specific to the brand in hand, can do a great job and building and maintaining its identity. With a logo, brand tonality, aesthetics, and other factors combined, a brand can stand out in the market with its distinct identity. Whether it is a big established brand or a start-up, consistent effort at building that brand creates a sense of trust within the audience. This, in turn, connects them with the brand, inducing brand loyalty. And, this is exactly what accelerates the process and churns out the result and desired goal of marketing.
Today, when a brand seeks digital marketing, amongst other factors, the marketers also consider the targeted audience for the brand. This means that depending on the brand, its services/products, goal, etc., the marketer analyzes, studies, and defines a set target audience. So, when they execute their marketing campaigns, every communication piece, every angle of the brand communication, and thought seeks to speak to that particular audience.
This makes sure that the message is reaching people that the brand is made for, which translates into better conversions and hence, revenues. Here, a target audience could be gender, age group, occupation, values, beliefs, lifestyle, and of course location. These factors combined can create a strong persona that a brand wants to sell to. And, that’s exactly why and how digital marketing is a sure-fire way to helping you attain your business goals.
Every business needs some investment in order to grow. Digital marketing is just another but very crucial investment for a brand. So, invest in it today to reap the benefits tomorrow.