Posts Tagged:Branding

Does your brand need a digital agency or a conventional one?

Whichever business you are in, you need to advertise, but today, your brand also needs to have a presence in the digital and social space as well. While most agencies nowadays offer digital and social solutions, this is not an area that they are fully competent in. On the other hand, agencies that specialize in…

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Building A Brand Without Advertising

Often I come across clients who want to build their brand¬†without spending on advertising. They will narrate the examples of Amazon, Apple and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown without…

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