Category Archive for: Uncategorized

To Scam or Not to Scam

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘work that actually ran’. Because just about every ad that wins at award shows is a scam ad. Earlier this used to be limited to…

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Does your brand need a digital agency or a conventional one?

Whichever business you are in, you need to advertise, but today, your brand also needs to have a presence in the digital and social space as well.     While most agencies nowadays offer digital and social solutions, this is not an area that they are fully competent in. On the other hand, agencies that…

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Building A Brand Without Advertising

Often I come across clients who want to build their brand without spending on advertising. They will narrate the examples of Amazon, Apple and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown…

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