Category Archive for: Uncategorized

Brand Engagement with the Next Level of Audience : GEN Z

The consumers are ahead of the curve. They are agile and receptive to newer technologies. They’re early adopters of new social networks, and trends, while being sceptical of conventional advertising practices. These qualities provide a plethora of exciting opportunities and challenges in engaging with the GEN Z audience – an audience if tapped properly, could…

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How Influencer Marketing has quietly become the hottest new trend in marketing

As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it’s showing no signs of cooling down. So before we get into how it works and why it’s hot, let us see what it is. What is Influencer marketing?…

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What’s in a Name? Only a Few Million Dollars

Recently Tata Motors changed the name of its car from Zica to Tiago as Zica sounds similar to the deadly virus Zika. It’s a timely business decision that reminds one of Ayds candy. Ayds is perhaps the only brand to die of Aids. The appetite suppressant candy enjoyed strong sales in the seventies and eighties,…

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To Scam or Not to Scam

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘work that actually ran’. Because just about every ad that wins at award shows is a scam ad. Earlier this used to be limited to…

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