Category Archive for: Branding

4 Lessons on Virality and Branding from Americai Narayanan

On Sunday night, the English News Audience was introduced to a new Spokesperson of the second major national party of India. And within a matter of half an hour, he became a sensation on the social media, so much so that the news channel where he was featured, kept repeatedly telecasting the show where he…

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Is All Research Bunk?

Going by a few pre-election polls in 2015, it’s the BJP government that is ruling Bihar today. This is not the only time opinion polls and market research have got things completely wrong. In fact, there are instances when marketers have got into trouble when they took market research seriously. Coca Cola lost millions when…

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Does your brand need a digital agency or a conventional one?

Whichever business you are in, you need to advertise, but today, your brand also needs to have a presence in the digital and social space as well.     While most agencies nowadays offer digital and social solutions, this is not an area that they are fully competent in. On the other hand, agencies that…

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Building A Brand Without Advertising

Often I come across clients who want to build their brand without spending on advertising. They will narrate the examples of Amazon, Apple and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown…

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#BribeIsGood, our launch campaign for CompareMunafa.com

Compare Munafa is an ecommerce site that marries two concepts to make shopping easy and fun. One, it’s a comparison site and helps you save money by comparing prices across stores like Amazon, Flipkart, Jabong, etc. Two, it rewards shoppers with Munafa Points, which can be used to pay mobile bills, DTH recharges or even…

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Game of change

Do you know Facebook recently changed its logo? What? What did they do with it? Well they have made some subtle but quite distinct changes to its logo. In the new logo, the font is slightly slimmer and sleeker, though biggest difference in the new logo is the letter ‘a’ which gives it quite a…

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Brand Troll War

Brands trolling each other through advertisement is nothing new to the world. Be it the Pepsi’s Halloween ad trolling Coke or Jaguar’s Chicken ad challenging Mercedes Benz. This phenomenon has added spice to the marketing of brands. Earlier it was in the TVC’s and print but now it has expanded to social media and outdoor…

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5 Interesting Facts About Brand Dabur

Dabur has, of late, come in the news for all the wrong reasons. Still, this is a company whose products we have consumed since our childhood. Let us know some of the trivia about this famous Indian brand, the brand which is valued at several billion dollars. 1. The Name The name Dabur is derived…

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5 Benefits of Having a Classy Website

Having a classy website has many direct and indirect benefits. Much like having a great car or a great office creates a certain kind of impression about you, your website is the first place a person gets to know about your company to form a general first impression. With the change in government in 2014…

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