Category Archive for: advertising

Online advertising: Origins & future trends

Let us start with a fundamental question: Is advertising even relevant as a factor in sales today? The answer is a resounding yes. Even the largest companies and the biggest products benefit from advertising. That’s because advertising allows us to spread our message to the most amount of people at once, rather than individually. This…

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How Influencer Marketing has quietly become the hottest new trend in marketing

As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it’s showing no signs of cooling down. So before we get into how it works and why it’s hot, let us see what it is. What is Influencer marketing?…

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