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How Influencer Marketing has quietly become the hottest new trend in marketing

As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it’s showing no signs of cooling down. So before we get into how it works and why it’s hot, let us see what it is. What is Influencer marketing?…

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What’s in a Name? Only a Few Million Dollars

Recently Tata Motors changed the name of its car from Zica to Tiago as Zica sounds similar to the deadly virus Zika. It’s a timely business decision that reminds one of Ayds candy. Ayds is perhaps the only brand to die of Aids. The appetite suppressant candy enjoyed strong sales in the seventies and eighties,…

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To Scam or Not to Scam

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘work that actually ran’. Because just about every ad that wins at award shows is a scam ad. Earlier this used to be limited to…

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4 Lessons on Virality and Branding from Americai Narayanan

On Sunday night, the English News Audience was introduced to a new Spokesperson of the second major national party of India. And within a matter of half an hour, he became a sensation on the social media, so much so that the news channel where he was featured, kept repeatedly telecasting the show where he…

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Is All Research Bunk?

Going by a few pre-election polls in 2015, it’s the BJP government that is ruling Bihar today. This is not the only time opinion polls and market research have got things completely wrong. In fact, there are instances when marketers have got into trouble when they took market research seriously. Coca Cola lost millions when…

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Does your brand need a digital agency or a conventional one?

Whichever business you are in, you need to advertise, but today, your brand also needs to have a presence in the digital and social space as well.     While most agencies nowadays offer digital and social solutions, this is not an area that they are fully competent in. On the other hand, agencies that…

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Building A Brand Without Advertising

Often I come across clients who want to build their brand without spending on advertising. They will narrate the examples of Amazon, Apple and Starbucks. For good measure, they will also quote from the book, The Fall of Advertising, The Rise of PR, by Al and Laura Ries. True, there are brands that have grown…

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#BribeIsGood, our launch campaign for CompareMunafa.com

Compare Munafa is an ecommerce site that marries two concepts to make shopping easy and fun. One, it’s a comparison site and helps you save money by comparing prices across stores like Amazon, Flipkart, Jabong, etc. Two, it rewards shoppers with Munafa Points, which can be used to pay mobile bills, DTH recharges or even…

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Game of change

Do you know Facebook recently changed its logo? What? What did they do with it? Well they have made some subtle but quite distinct changes to its logo. In the new logo, the font is slightly slimmer and sleeker, though biggest difference in the new logo is the letter ‘a’ which gives it quite a…

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Brand Troll War

Brands trolling each other through advertisement is nothing new to the world. Be it the Pepsi’s Halloween ad trolling Coke or Jaguar’s Chicken ad challenging Mercedes Benz. This phenomenon has added spice to the marketing of brands. Earlier it was in the TVC’s and print but now it has expanded to social media and outdoor…

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